HAD013 [EDP]

HAD013 EAU DE PARFUM 

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[Hades]

A fragrant expression of Hades, the Lord and King of the Underworld.

A man whose reputation proceeds him – however, as we should know by now – not everything is as it seems.

This is particularly the case with the mysterious and misunderstood King of the Dead - the processor of souls who lives below in the depths of the shadows.

It was impossible to resist leaning into the dark and murky rhetoric and notions we are all guilty of attributing to Hades when we created this fragrance. 

The accord therefore, projects an unapologetically wet, mossy and satin like oud, laced with tobacco and spice – which, on its own, is enough to have you push the away the bottle from your nose.

The addition though of pomegranate and rose [both of which play a vital roles in this perfume and the myth (see: [SEASONS] by THEMATIKOS) change things.  

They completely transform the fragrance’s cold, pungent and glossy origin – much like his Queen Persephone did to Hades himself.

NOTES

Top // Pomegranate 

Mid // Rose, cardamom, incense, vanilla 

Base // Oud, tobacco, amber, suede, moss

DETAILS

Eau De Parfum // 50ml // 1.7 fl oz

Bottled in Melbourne, Australia

[Formula designed in Paris, France]

INGREDIENTS

Fragrance oil [parfum], alcohol [de nat], water/aqua, citronellol, geraniol, d-limonene, linalool

This fragrance has been formulated, blended and created in line with International Fragrance Association (IFRA) standards and regulations.

PERFUMER’S WORKING NOTES

Grk //  ΑΔΗΣ

Number // 13

God of // The Underworld, silver, wealth and minerals 

Family // Complicated but Persephone [Queen and Wife, for half the year], Zeus [Brother], Poseidon [Brother], Hera [Sister], Demeter [Sister], Hestia [Sister].

Colour(s) // Grey [primary] – the God himself is a grey area, black, silver, midnight blue [secondary]

Symbol(s) // Skull, coin 

In brief // A fragrant expression of Hades [and the Underworld itself] but importantly, the element of surprise [i.e., Hades - both the God and Underworld itself is not all darkness].

Who would we buy it for?  Adrien Brody, Adam Driver

Key/signature note // Oud

Surprise note // Pomegranate 

Fragrance Family // Amber Oriental [noting it leans towards the woody section of Michael Edward’s Fragrance Wheel i.e, woody amber/oriental] 

Descriptors // Amber, wood, satin, wet, rich, dark, floral, sharp and sweet [ever so slightly]

Planet // Pluto

Roman // Pluton

Commercial release // January 2026

First formulation // March 2020 [Nicole’s house Clayton South, Melbourne, Australia]

Second formulation // July 2023, [ISIPCA, Paris, France]

Final formulation // September 2024 [Thema HQ, F26/94 Keys Rd, Cheltenham Australia]

Perfumer(s) // Con Panagiotopoulos, Nicole Panagiotopoulos

Packaging // Linen THEMATIKOS bag until commercial release [awaiting box production]

Formula tweaks prior to commercial release // N/A